Lost in the Music

Rihanna drops manager, starts Rihanna Entertainment and signs with Jay-Z & Roc Nation

Rihanna is doing the most!  Rihanna Entertainment will merge all of her “businesses, including music, film, fragrance, fashion, and book ventures,” the 22-year-old pop star tells The Associated Press.

It sounds like ‘Loud’ will be going through some changes between now and November 16…

I wonder if this has anything to do with Willow Smith signing with Roc Nation and nipping at her heels?  I’m guessing it’s mostly RiRi waking up and realizing that her career is slowly spiraling downward.

Grammy-winning singer has taken a bold leap in her career, dropping her manager, Marc Jordan, and joining Jay-Z’s Roc Nation Management.

As she prepares to release her fifth studio album, Loud, next month, Grammy-winning singer Rihanna has taken a bold leap in her career. She announced to the Associated Press Wednesday that she is dropping her manager, Marc Jordan, and joining Jay-Z’s Roc Nation Management. Incidentally, it was the music mogul rapper that helped launch Rihanna’s career when he signed her to Def Jam in 2005.

The 22-year-old pop star’s career strategy also includes overseeing Rihanna Entertainment, a new entity that will serve as an umbrella for her various projects, including film, fashion, fragrance and book deals, as well as her music.

Loud will be released Nov. 16.

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